Test bank for Marketing 9th Canadian Edition by Frederick Crane
Table Of contents
Part 1: Initiating the Marketing Process
Chapter 1 Marketing: Customer Value, Satisfaction, Relationships, and Experiences
Chapter 2 Developing Successful Marketing Strategies
Appendix A: Creating an Effective Marketing Plan
Chapter 3 Scanning the Marketing Environment
Chapter 4 Ethics and Social Responsibility in Marketing
PART 2: UNDERSTANDING BUYERS AND MARKETS
Chapter 5 Consumer Behaviour
Chapter 6 Organizational Markets and Buyer Behaviour
Chapter 7 Reaching Global Markets
PART 3: TARGETING MARKETING OPPORTUNITIES
Chapter 8 Marketing Research: From Information to Action
Chapter 9 Market Segmentation, Targeting, and Positioning
PART 4: SATISFYING MARKETING OPPORTUNITIES
Chapter 10 Developing New Products and Services
Chapter 11 Managing Products and Brands
Chapter 12 Managing Services
Chapter 13 Pricing Products and Services
Appendix B: Financial Aspects of Marketing
Chapter 14 Managing Marketing Channels and Supply Chains
Chapter 15 Retailing
Chapter 16 Integrated Marketing Communications and Direct Marketing
Chapter 17 Advertising, Sales Promotion, and Public Relations
Chapter 18 Personal Selling and Sales Management
PART 5: MANAGING THE MARKETING PROCESS
Chapter 19 Pulling It All Together: The Strategic Marketing Process
Chapter 20 Using Social Media to Connect with Consumers
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