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Test bank for THINK Public Relations 2nd edition by Dennis L. Wilcox

Test bank for THINK Public Relations 2nd edition by Dennis L. Wilcox

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THINK Public Relations 2nd edition by Dennis L. Wilcox Test bank Questions 

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Test bank for THINK Public Relations 2nd edition by Dennis L. Wilcox

Description

Test bank for THINK Public Relations 2nd edition by Dennis L. Wilcox

Table of Contents

In this Section:
1) Brief Table of Contents
2) Full Table of Contents

1) Brief Table of Contents

Chapter 1: What is Public Relations?
Chapter 2: Careers in Public Relations
Chapter 3: The Growth of a Profession
Chapter 4: Today’s Practice: Departments and Firms
Chapter 5: Research and Campaign Planning
Chapter 6: Communication and Measurement
Chapter 7: Public Opinion and Persuasion
Chapter 8: Managing Competition and Conflict
Chapter 9: Ethics and the Law
Chapter 10: Reaching Diverse Audiences
Chapter 11: The Mass Media
Chapter 12: The Internet and Social Media
Chapter 13: Events and Promotions
Chapter 14: Global Public Relations
Chapter 15: Corporate Public Relations
Chapter 16: Entertainment, Sports, and Tourism
Chapter 17: Government and Politics
Chapter 18: Nonprofit, Health, and Education

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