Description
Test abnk for Research Methods for Business A Skill-Building Approach, 5th Edition by Uma Sekaran
Table of contents
1 Introduction to research
2 The scientific approach and alternative approaches to investigation
3 The broad problem area and defining the problem statement
4 The critical literature review
5 Theoretical framework and hypothesis development
6 Elements of research design
7 Data collection methods: Introduction and interviews
8 Data collection methods: Observation
9 Data collection methods: Questionnaires
10 Experimental designs
11 Measurement of variables: Operational definition
12 Measurement: Scaling, reliability, validity
13 Sampling
14 Quantitative data analysis
15 Quantitative data analysis: Hypothesis testing
16 Qualitative data analysis
17 The research report
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